Renault-Nissan Alliance is hard at work engineering appealing, fuel efficient cars designed especially for global, high-potential, new-vehicle markets as part of one of their major growth strategies.
CEO & Chairman Carlos Ghosn believes companies must reconsider how they operate and innovate if they are to prosper within Brazilian, Russian, Indian and Indonesian markets. According to Mr Ghosn, the need for smart, creative solutions will only escalate as these markets continue to expand and develop, spurring on middle class growth and straining resources.
“We need to become both more frugal and more creative, to innovate while doing more with less. This is what we call ‘frugal engineering’,” advised Mr Ghosn.
‘Frugally Engineered’ Renault-Nissan Alliance Cars
The company unveiled the first of their new ‘frugally engineered’ cars earlier this year in India: The Renault Kwid.
The Renault Kwid was developed from Renault-Nissan Alliance’s new Common Module Family Architecture (CMF-A).
The CMFA-A is different to a traditional ‘platform-sharing’ system in that the CMFA-A splits the car into 5 critical modules: front underbody, rear underbody, cockpit, powertrain, and the electronics, whereas a ‘platform-sharing’ system builds a couple of vehicle models from 1 basic chassis.
Dozens of unique and different cars can be engineered to suit the tastes and specific needs of various global markets by mixing and matching these modules.
The Benefit For Consumers
As so many of the thousands of components used are quite common amongst dozens of varied cars, this means buyers can have more of a choice while taking less of a hit to the hip-pocket.
Frugal Engineering Expanded
Renault-Nissan Alliance can not only share this module set between vehicles of the same size, they can also share it between cars built for different market sectors while still being able to utilise the same production lines.
1. This helps the company deliver new car models to the market quicker
2. Makes best use of their capacity before needing to construct more assembly facilities and plants
3. Ultimately simplifies the firm’s engineering and manufacturing processes immensely.
Mr Gohn anticipates their new CMF will decrease purchasing expenses by up to 30% and investment costs by around 40%.
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